- Development
Date
27 August, 2024
Client
lockeroom Inc
Category
Development
Location
Australia
Lockeroom needed a website that truly reflected their identity, expertise, and values. Their old site felt outdated and lacked the energy and clarity their brand deserved. We worked closely with their team to refresh the brand, redesign the site, and introduce interactive features like a custom BodyMap and an educational video library.
Challenge & Solution
Lockeroom wanted a website that truly reflected who they are. Their old site didn’t align with their values, communication style, or the legacy they had built. Their voice wasn’t shining through. The previous site had unclear messaging, outdated design, and branding that felt bland. The imagery wasn’t compelling, and the overall experience didn’t match the passion and expertise behind Lockeroom.
- Research
- Concept Design
- Implementation
Our Process
We started with a full-day workshop, getting deep into what Lockeroom stood for and how they wanted to be perceived. From there, we worked closely with Cameron and Michelle through ongoing calls and messaging to refine the strategy. We developed a new visual identity with a suite of graphic elements and a refined typographic system. We partnered with HeyDays for strategy and copywriting, ensuring their voice felt clear, confident, and authoritative. We collaborated with InText Films for a complete product photography shoot, where Vim Studio art-directed the visuals to ensure every image felt strong and on-brand.
Result Driven
The new Lockeroom website is a complete transformation. A bold, modern, and interactive experience that finally aligns with the brand’s vision and audience.
- Branding and identity
- Websites and digital platforms
